Cybersecurity
Campaign.

The Obstacle.

While cybersecurity is a critical component of almost every business, many view it as a drag - a necessary evil. Boring and tedious at best. And at worst? Meddling, privacy-violating...maybe even a little creepy.

Trust was in short supply. And attention-spans were even shorter. This was a vital hurdle..

"We are looking to Antidote to figure out how to help turn Cybersecurity's 'big brother' image into a positive one."
- Global Chief Information Security Officer

Mission Maybe Possible

Our task was to create a content campaign that humanized our Client's Cybersecurity division, while keeping tens of thousands of employees around the globe up-to-date on the subject in a consistent and timely fashion.

A Custom Job

Up until this project, the Client had been using off-the-shelf training videos. They lacked personality and personalization. Designed to work for anyone. So they felt like...anyone.

The campaign needed to feel like it could only come from our Client’s Cybersecurity division.

That meant a custom aesthetic and voice. Fresh, attention-getting and completely ownable. Nothing off the shelf.

The Approach.

The Antidote Method

No, the steps aren't unique. The rigor is. What sets us apart isn't what we do.
It's how we do things here.

Discover
Client + Category.

Go deep. Research the client. Learn the category and subject matter. Speak from an informed position or don't speak at all. Look at what the competition is doing. See what works and what doesn't. Nerd the hell out.

Develop
STRATEGIZE + SYNTHESIZE.

Clearly define the problem. Devise a solution and a process. Anticipate obstacles and shortcomings. Beat it up. Imagine how it could fall short. Fix it. Iterate. Again. And again. Until it works.

Execute
AMASS + ASSEMBLE.

Less theory. More practice. All process, all the time. Put our solution into motion. Follow the plan. Work together. Involve the client. Partner hard. Co-create. Be inspired. Let the work speak for itself.

MOTION GRAPHICS HAPPENED

Cybersecurity can be a little...abstract. That's not a problem for motion graphics, however. Untethered to the limitations of reality, motion graphics allowed us to clearly define and represent these concepts. Viewers didn't need to visualize the abstract. Our approach did that for them.


Our clean, approachable, human aesthetic helped make the sometimes-dry subject matter compelling and easy to understand.

Make it Modular

More for less. A simple enough concept, and one we used to great effect on this project. Basically, the core content was designed with the idea of additional deliverables in mind. We created a budget-conscious, cohesive campaign from the word "go".

How?

The initial project was broken up with quarterly deliverables; each concentrated on one area of cybersecurity. Every quarter, Antidote delivered a long form video, two short form videos, a piece of digital signage, and a poster. All mined from one core piece of content.

The Results.

The proof is in the pudding. Okay, there is no pudding. Sorry for the misdirect there. Our proof came in the less-delicious yet far-more-effective form of results that included an additional request to create a deeper, more comprehensive, long-form cybersecurity program for new hires and annual training. Efficiently saving the expense of traveling their Cybersecurity experts to various offices to conduct training.

Happy clients are wonderful. Even more wonderful are the effects our quarterly and training videos had upon the desired audience.

145+ Digital & Print assets

Included quarterly long and short format videos; New Hire and Annual Training videos; international versions; digital signage; posters and more!

60+ Minutes of content

Over an hour of original content across multiple formats & platforms gave our Client's audience the tools to protect their company.

8K+ Global employees

No matter the location - HQ, a branch office, remote, or an international site... The messaging remained consistent throughout.

"Good info to protect ourselves as well as the company."
- Employee Feedback
"Remarkable design & graphics. Serving as a good reminder."
- Employee Feedback

The End.

The bottom line is this: we partnered closely with our Client to co-create this entire campaign.

In other words: Together, we set out to make a cybersecurity solution that assured every communication was accurate and authentic with results that went beyond expectations.

Through the use of modular content, Antidote was able to create a cohesive ecosystem of elements that repeat and reinforce the core message. We built upon previous successes and created something altogether different. Yet resolutely the same. To add value to value. And to maximize the Client investment at every turn.

Credits.

  • Executive Producer: Michael Francis
  • Creative Director: Ryan Bury
  • Associate Creative Director: Tim Craft
  • Producer: Majka Koszykowski
  • Motion Design: Ana Hill, Mariana Corrionero, Julia Iverson, Tim Craft
  • Animation: Tim Craft, Sky Goodman, Hunter Hempen, Michelle Timpone, Zak Tietjen
  • Sound & Music: Mike Radentz
  • Scripts: Aric Jost, Tim Craft, & Majka Koszykowski
  • Case Study Copy: Matt Glarner

Roles.

  • Content Strategy
  • Project Management
  • Creative Development
  • Script Writing
  • Art Direction
  • Animation
  • Sound
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