Bioré "Charcoal Cleansers"

Rarely have we ever been so excited to work on something that truly SUCKS, but that was the case with this Bioré web spot produced at the onset of the COVID-19 pandemic (which also sucked). A previously planned, new product shoot had to be scrapped for obvious reasons. So the ever-resourceful team at New Honor Society came up with a brilliant Plan B - to alter and combine existing footage selects with some new, super gross VFX scenes. That’s where we came in. We took the old, gave it a tweak, and then created some gnarly deep pore animations. Results, below.


Brand: Bioré
Agency: New Honor Society
Creative Director: Tom Nations
Agency Producer: Derek Burr
Production Director: Jered Schneider
Creative Content Director: Michael Logsdon
Copywriter: Amanda Burch
Project Manager: Samantha Weathers
Footage: Bruton Stroube

Post Producer: Majka Koszykowski
3D Modeling & Animation: Sky Goodman, Hunter Hempen, Jim Roberson
Motion Graphics: Tim Craft
Edit & Compositing: Ryan Bury
Color: Kurt Simpson
VO Record: Brent Johnson (Coolfire Studios)
Sound: Mike Radentz

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We've been making it work from home, admittedly better than we could have ever anticipated, and our commitment to producing the best possible creative hasn't changed. So for now, we carry on from our basements, bedrooms, dens and patios. As the situation hopefully improves, we will continue to assess and provide remote options for both clients and staff as needed.

It's worth noting how truly grateful we are for the ongoing support from our incredible client partners and the great brands they represent. Let's keep creating.

If you have any questions about how we can execute your project during these times, please e-mail Michael Francis (Executive Producer) at

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