Bayer "SmartStax PRO RNAi"

From a 10,000 ft. overhead view all the way down to a molecular root level, this 3D animation piece highlights the unrivaled farm defense benefits of SmartStax PRO RNAi. In partnership with HLK, we modeled and animated this captivating brand launch video in a way that easily explains a complex science technology while also driving market-specific consumer excitement. Promotional use applications included tradeshow & convention, online, and social media.


Brand: Bayer
Agency: HLK
Executive Creative Director: Laura Fegley
Creative Director: Ryan Doggendorf
Copywiter: Paul Schwartzkopf
Art Director: Charlie Nowell
Executive Producer: Heather Hogan
Sr. Producer: Mark Berlin
Account Supervisor: Amy Schroeder

Antidote Team
Executive Creative Director: Ryan Bury
Lead Animator: Sky Goodman
3D Animation/Modeling: Hunter Hempen
Color & Composite: Ryan Bury
Sound: Mike Radentz

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